Scott: I am excited and jacked up to have our good buddy, George Antone, joining us from California. When I reached out to George and said, “Do you want to be on?” He was like, “Yeah, what are we going to talk about?” I was like, “I don’t know. We’re just going to have two guys on time.” What’s going on, George?
Scott: It’s always an honor. We should talk a little bit more often because we usually walk away with some good ideas for each other.
George: How are you doing?
Scott: I’m doing good. I can’t complain. Life is good. We are busting our butt with a lot of assets off. I’m looking at buying some new assets and just closing off some stuff. The podcast is rocking. I’m trying not to travel as much and trying to have a life.
George: What are you working on these days that you’re so fascinated by or you’re excited about like a secret project? I want to turn this whole interview. I want to ask you the question. Tell me something you’re working on that you’re super excited that you want to share with the world, but you’re not ready. Give us a sneak peek.
Scott: This was back when we were in Las Vegas. For most people that didn’t know me growing up, I wanted to be the next Dan Patrick or Keith Olbermann on SportsCenter because SC stands for Scott Carson. It’s not SportsCenter, it stands for Scott Carson. Going to school, I ended up going a different route into business and got into the business. I enjoy business and I enjoy entrepreneurship, but I was a radio DJ one semester in my early year and did theater arts in college and stuff like that. I’m a big believer that everybody runs an immediate company whether they believe it or not. You run a media company and I run a media company. It has come to that way now. It’s not the same old way of doing business, sending out postcards, door knocking, or doing a lot of stuff. You have to think differently.
We’re working on the note side of the business. We’re doing our online Commercial Note CAMP. It’s going to focus on commercial assets because I don’t think a lot of people are spending their time in there. Everybody is trying to teach about residential stuff now. Nobody is teaching on the commercial side of the ballgame and that’s where I cut my teeth initially back over a decade ago. We’ve got that coming up and we’re excited about that. We’ve got some great speakers. I had Dave Foster on from 1031 Investor and he’s going to speak on there as well. That’s exciting business wise. I get excited about stupid geeky marketing stuff. I had a coaching call with our students about geotargeting and using Instagram to market to an event. That’s why I asked, “When are your next events, George?” I can market to those people from any location. I can be a fly on the wall but I don’t have to be there. That’s one thing that we’re doing. I’m always trying to constantly cut down days in the road if I can.
I’ve been toying around with it for a little bit. I like that fact that I could be on a plane flying somewhere and sign up a marketing campaign for $10 a day for a three-day event at any numerous locations across the globe doing that or driving in your audiences to our podcast or things like that. I’m the mad scientist when it comes to how we can leverage this to drive more engagement, not only for us but something that I can bring to my good friends.
George: Let’s go back to the word when you said everyone has a media company. You’re talking about being a marketing company, leveraging social media, and leveraging different mediums.
George: That’s what gets you going. It’s the whole marketing. I’m the same thing with finance. I geek out over challenging everything out there in terms of finance and trying to find ways to hack it. I’m working on some fascinating things that I’ll be launching at the end of 2019. I’ve been able to find some amazing stuff, but the problem is it requires a lot of calculations, the rates of return and all this stuff. What happens is I’m building it into a software that does advance stuff but keeps it simple for the user to use. I can tell you it’s fascinating stuff. You’re into the marketing side, “How can I get the word out there?” For me, I don’t care. I just want to sit in front of my computer and focus.