Today on the podcast, we have the Digible Dudettes. Nicole Staley, Co-Founder & VP of Client Services at Digible, and Isobel Parish, Client Services Manager at Digible are here to share the key takeaways from a session on opportunities and risks in a single-family rental market they attended at OpTech. Throughout the episode, Nicole and Isobel cover the latest insights about single-family rentals, including new trends in the single-family space, challenging aspects of operating single-family rentals, and marketing strategies for adapting to new developments in the single-family rentals space.
[01:17] New Terms & Definitions – Nicole and Isobel share their thoughts on the new terms and definitions they got to know at the session that are unique to the single-family rentals market.
[03:47] Single-family vs. Apartments – Key aspects that set the single-family market apart from apartments.
[04:49] Smart Tech – How smart technologies are coming into the single-family market, and the pros and cons of having smart tech in single-family properties.
[06:44] Maintenance – How the maintenance aspect of single-family is different than apartments and some ways of making maintenance more efficient.
[09:25] Challenges – Challenges that single-family operators have to face and possible solutions for them.
[12:29] Strategies – Importance concept for creating marketing strategies for the single-family space.
[16:24] New Generations – How the Millenials and Gen-Z are behaving when it comes to picking housing solutions and what marketers need to keep in mind about reaching the new generations.