If you’re a business owner, consultant, or freelancer, you’ve undoubtedly been through the struggle of finding new clients to grow your business. The desire to acquire more clients will consistently be part of your business goals every year. Even if you already have an established offering that’s proven itself to bring value to new or existing customers, there’s always the opportunity to take your business or small business to the next level. When looking for clients, you may be tempted to book every client you can to increase the potential for success. However, this can be a defeating strategy if you don’t attract the right clients, some clients just aren’t a good fit for a business, and vice versa. That’s why it’s important to focus your search on clients who could potentially be a good fit for you. You want to book yourself solid with not just clients that pay you, but clients who allow you to charge more and build your reputation in your industry. In this episode we’ll talk about how to attract the right clients and grow your business.
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